Crossing the Chasm, 3rd Edition跨越鸿沟 英文原版 [平装]-so88
Crossing the Chasm, 3rd Edition跨越鸿沟 英文原版 [平装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Geoffrey A. Moore(杰佛瑞·摩尔) 著
出版社: HarperCollins ISBN:9780062292988 版次:3 商品编码:19473103 包装:平装 丛书名: Collins Business Essentials 出版时间:2014-01-28 用纸:胶版纸 页数:288 正文语种:英文 商品尺寸:20.3x13.5x1.6cm
内容简介
The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing
In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.
This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasmto work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.
作者简介
Geoffrey Moore is the author of Escape Velocity, Inside the Tornado, Living on the Fault Line, and other groundbreaking books for high-tech innovators and entrepreneurs.精彩书评
Praise for Previous Editions of Crossing the Chasm:"Crossing the Chasm truly addresses the subtleties of high-tech marketing. We have embraced many of the concepts in the book and it has become a 'bestseller' with Unisys."
- James A. Unruh, CEO, Unisys
"Crossing the Chasm is no longer just the name of a great book - it has become a very effective management process. In venture capital, chasm management is a widely used boardroom tool for emerging technology companies. It works!"
- Joe Schoendorf, executive partner, Accel Partners
"Crossing the Chasm has contributed more to the art and science of high-tech marketing than any other book in the last decade. If you are not one of the thousands of businesses and universities incorporating the chasm insight into your operations, you have to be worried about your future."
- Tom Kendra, vice president, Worldwide Data Management Sales, IBM Software Group
前言/序言
Crossing the Chasm, 3rd Edition跨越鸿沟 英文原版 [平装] 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 一步学科学:显微镜下的怪物 9787542757647
- 希尔伯特空间导论
- BF-自然的概念-(英)怀特海 译林出版社 9787544722919
- 高等学校土木建筑专业应用型本科系列规划教材:流体力学
- 恐龙百科全书(学生版)/探索天下
- 新品正版图书 2018年大脑银行苏引华 在红尘中修心3 总裁商业思维课程
- (青少年“海洋梦”系列丛书)海晏河清——人海和谐共生之路
- 苔藓植物多样性及其保护
- 奇异宇宙与时间现实:自然哲学与理论物理学碰撞出宇宙学革命 9787229115609
- 4册 不抱怨的世界 再苦也要笑一笑 感谢伤害你的人 你若不勇敢谁替你坚强青春励志成功心灵鸡汤人生哲学
- 奥秘世界(彩图版)
- 水土保持生态建设工程定额与造价
- 美丽新家园-燃烧的蔬菜涂色游戏-1
- 环保公益性行业科研专项经费项目系列丛书:环境污染与健康特征识别技术与评估方法 [Recognition Technique and Evalution Method of Environmental
- 青少年科学简史读本