Hooked: How to Build Habit-Forming Products 英文原版 [精装]-so88
Hooked: How to Build Habit-Forming Products 英文原版 [精装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Nir Eyal 著
出版社: Penguin Books Ltd ISBN:9780241184837 商品编码:19547536 包装:精装 出版时间:2014-11-06 页数:256 正文语种:英文
内容简介
'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen P. Anderson, Author of Seductive Interaction Design
Twitter, Instagram, Pinterest. These are more than just products, they are habits - apps we turn to without thinking. How? Why? And what can we learn from them?
Hookedunlocks consumer psychologies and reveals the 'Hook Model' - a four-step process of how to make products that people just can't put down. Based on years of research, consulting and practical experience, serial entrepreneur Nir Eyal provides actionable steps for building products people love; unpacks the behavioural techniques used by the most successful habit-forming products; and gives practical insights to create user habits that stick.
Written for product managers, designers, marketers, startup founders and people eager to learn more about the things that control our behavior, Hookedis a blueprint for making products that will bring users back repeatedly - without costly advertising or aggressive messaging.
'Nir's work is an essential crib sheet for any startup looking to understand user psychology.'
Dave McClure, Founder 500 Startups
NIR EYAL spent years in the video gaming and advertising industries where he learned, applied and sometimes rejected the key techniques to motivate and influence users. He is a frequent speaker at industry conferences and Fortune 500 companies, and has taught at the Stanford Graduate School of Business and Design School and the Hasso Plattner Institute of Design. He has sold two technology companies since 2003 and has written for the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
前言/序言
Hooked: How to Build Habit-Forming Products 英文原版 [精装] 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 正版 史前海洋统治者深度解密(上)-海龙专家 9787506044615 赵闯等 东方出版
- 正版新书--幸福的婚姻 [美] 约翰戈特曼(John Gottman) 娜恩西尔弗
- 贪玩的人类——那些将我们带进科学的人 9787030271341 李建荣(老多)-RT
- 网络著作权研究
- 世界珍闻大观(套装共3册)
- 大额保单操作实务
- 气象文化丛书:小记抒怀(一)
- 逻辑导论(第二版)
- 正版 动物手绘图谱 哺乳动物 9787545217254 曾日明 上海世纪出版股份有限公司
- “一带一路”的国际法律视野:香港2015“一带一路”国际论坛文集
- 冒烟的耳朵和尖叫的牙齿 (英)特雷弗·诺顿(Trevor Norton)著;朱机
- 【2018暑假读物】熊贝贝文学馆 最香的木槿 徐玲 著 北妇 吉林书店sj
- 半知一解:世界经典趣味哲学 文汇出版社
- BF:图解男人来自火星女人来自金星-全新升级版 翟文明 北京联合出版公司 97875502
- 向量优化问题的适定性研究及相关分析 出版社:西南财经大学出版社