点击选择搜索分类
首页 - 城乡建设、市政工程、环境工程- 正文
☆☆☆☆☆
||
Sean Ellis,Morgan Brown 著
出版社: The Crown Publishing Group ISBN:9781524760007 商品编码:19768315 页数:272 正文语种:英文
It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was? New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply? by building? a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking.
Yet despite the popularity of the method – whose practitioners include virtually all of today’s hottest start-ups, to "traditional" companies like IBM, Walmart, and Microsoft to the millions of entrepreneurs, marketers, managers and executives who have visited the fast-growing community of GrowthHackers.com - there is a void of knowledge about what Growth Hacking is and how to implement it. This book is here to fill that void, walking readers step-by-step through the process of creating and executing a growth hacking strategy, and showing how it can be tailored to any team, product, or company of any shape or size.
Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. ??
An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
Morgan Brown is a startup-marketing veteran and launched GrowthHackers.com with Sean. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others.,,,
Hacking Growth How Today's Fastest-Growing Comp 电子书 下载 mobi epub pdf txt
Hacking Growth How Today's Fastest-Growing Comp-so88
Hacking Growth How Today's Fastest-Growing Comp pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Sean Ellis,Morgan Brown 著
出版社: The Crown Publishing Group ISBN:9781524760007 商品编码:19768315 页数:272 正文语种:英文
内容简介
The definitive playbook by the pioneers ?of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond.It seems hard to believe today, but there was a time when Air Bnb was the best-kept secret known of travel hackers and couch surfers, Pintrest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was My Space’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was? New York City Yellow Cabs.
So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply? by building? a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking.
Yet despite the popularity of the method – whose practitioners include virtually all of today’s hottest start-ups, to "traditional" companies like IBM, Walmart, and Microsoft to the millions of entrepreneurs, marketers, managers and executives who have visited the fast-growing community of GrowthHackers.com - there is a void of knowledge about what Growth Hacking is and how to implement it. This book is here to fill that void, walking readers step-by-step through the process of creating and executing a growth hacking strategy, and showing how it can be tailored to any team, product, or company of any shape or size.
Doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity, Hacking Growth involves cross-functional teams and rapid-tempo testing and iteration. But, the key difference is that it drives rapid growth by focusing on the maximizing the potential of each product by working on just the things that matter to customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. ??
An accessible and practical toolkit that that teams and companies in all industries can use to grow their customer base and increase market share, this is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.
作者简介
Sean Ellis is CEO and cofounder of GrowthHackers.com, the number one online community built for growth hackers, with 1.8 million global users and over 350,000 new monthly visitors. Sean coined the term "growth hacker" in 2010, and is the producer of the Growth Hackers Conference. He regularly speaks to start-ups and Fortune 100s and has been featured in the New York Times, the Wall Street Journal, WIRED, Fast Company, Inc.com, and TechCrunch.Morgan Brown is a startup-marketing veteran and launched GrowthHackers.com with Sean. Both speak regularly at major conferences including SXSW, TechWeek, HubSpot, and others.,,,
Hacking Growth How Today's Fastest-Growing Comp 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 三只小猪-经典童话涂色游戏书
- GB 51210-2016 建筑施工脚手架安全技术统一标准
- 啊哈,原来如此(原版加注) [美] 马丁·伽德纳
- 化学法水处理过程与设备+物理法水处理过程与设备+生物法水处理过程与设备 污水处理技术书籍
- 尼尔斯的鸟类世界(适读年龄9-13岁)
- 东野圭吾:麒麟之翼(2015版) [麒麟の翼]
- 毁灭者 9787533176488
- 【天明教育】2018注册消防工程师资格考试用书 消防安全技术综合能力全程通关金考卷 一级
- 古埃及:每天30秒探索令人心驰向往的50个古埃及传奇
- 飘(套装上下册)/世界名著典藏 名家全译本 外国文学畅销书
- 正版 中国地理知识百科(全4册) 9787553412658 陈君慧著 吉林出版集团有限责
- 门当户对:中国建筑 门窗
- 向量优化问题的适定性研究及相关分析 出版社:西南财经大学出版社
- 天下霸唱作品集:地底世界之雾隐占婆
- #探险者发现之旅丛书:寻长新大陆 《寻找新大陆》编写组