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Adam M. Brandenburger(亚当·布兰登勃格),Barry J. Nalebuff(巴里 J.奈尔伯夫) 著
出版社: Crown Business ISBN:9780385479509 商品编码:19043131 包装:平装 出版时间:1997-12-29 用纸:胶版纸 页数:304 正文语种:英文 商品尺寸:16x2.03x24.13cm;0.25kg
Some books, most notably Co-opetition, have gone so far as to recommend cooperative relationships between traditional business rivals. No doubt, there are some who will appreciate the logic behind the theory but still balk at the actual practice -- as well as those who simply prefer the tried and true crush-the-enemy approach.
But no matter where you stand on the cooperate-conquer continuum, two new books show you how to forge cooperative relationships with parties that have no interest in stealing market share -- nonprofit organizations. Corporations can simultaneously enhance their reputations and their bottom lines. Nonprofits stand to gain financially, too. The increased awareness can also attract supporters and resources.
Co-Opetition[合作] 英文原版 [平装] 电子书 下载 mobi epub pdf txt
Co-Opetition[合作] 英文原版 [平装]-so88
Co-Opetition[合作] 英文原版 [平装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
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Adam M. Brandenburger(亚当·布兰登勃格),Barry J. Nalebuff(巴里 J.奈尔伯夫) 著
出版社: Crown Business ISBN:9780385479509 商品编码:19043131 包装:平装 出版时间:1997-12-29 用纸:胶版纸 页数:304 正文语种:英文 商品尺寸:16x2.03x24.13cm;0.25kg
内容简介
Over the last few years, books on strategic alliances have been in vogue -- especially ones that claim that the new economy has overturned many old rules about self-sufficiency and competition. That's because the new economy rewards speed and specialization. Yet a more narrow focus on so-called core competencies creates gaps in your operation -- gaps that need to be filled by other organizations.Some books, most notably Co-opetition, have gone so far as to recommend cooperative relationships between traditional business rivals. No doubt, there are some who will appreciate the logic behind the theory but still balk at the actual practice -- as well as those who simply prefer the tried and true crush-the-enemy approach.
But no matter where you stand on the cooperate-conquer continuum, two new books show you how to forge cooperative relationships with parties that have no interest in stealing market share -- nonprofit organizations. Corporations can simultaneously enhance their reputations and their bottom lines. Nonprofits stand to gain financially, too. The increased awareness can also attract supporters and resources.
作者简介
Barry J. Nalebuff is the Milton Steinbach Professor at the Yale School of Management. Nalebuff applies game theory to business strategy and is the co-founder of one of America's fastest-growing companies, Honest Tea.
Co-Opetition[合作] 英文原版 [平装] 电子书 下载 mobi epub pdf txt