“错误”的行为 Misbehaving: The Making of Behavio...-so88
“错误”的行为 Misbehaving: The Making of Behavio... pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Richard H Thaler & 著
店铺: 澜瑞外文Lanree图书专营店 出版社: W W Norton Company ISBN:9780393352795 商品编码:11117151801 包装:平装 外文名称:Misbehaving- The Makin... 出版时间:2016-06-14 页数:432 正文语种:英语
图书基本信息
“错误”的行为 Misbehaving: The Making of Behavioral Economics 理查德泰勒2017诺贝尔经济学奖得主
作者: Richard H. Thaler;
ISBN13: 9780393352795
类型: 平装(简装书)
语种: 英语(English)
出版日期: 2016-06-14
出版社: W. W. Norton & Company
页数: 432
重量(克): 340
尺寸: 20.828 x 13.716 x 2.794 cm
商品简介
Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans--predictable, error-prone individuals. Misbehavingis his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth--and change the way we think about economics, ourselves, and our world.
Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments.
Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber.
Laced with antic stories of Thaler's spirited battles with the bastions of traditional economic thinking, Misbehavingis a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining.
Shortlisted for the Financial Times& McKinsey Business Book of the Year Award
“错误”的行为 Misbehaving: The Making of Behavio... 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 恐龙时代的故事
- 女宝宝穿出美丽 王庆飞
- 狡猾的发明 文明的足迹 [英]格里贝利
- 家设计:缔造品质家居生活 [Home Design]
- 大师说化学:理解世界必修的化学课
- 2014客厅:中式风格
- BF-科技失控-用科技思维重新看透未来-温德尔·瓦拉赫 萧黎黎 江苏文艺出版社 9787
- 贵宾犬养护全程指导(全彩图解版)
- 时空之舞——中学生能懂的相对论 9787301285893 陈海涛-RT
- 美容中医技术实训教程(高职美容配教)
- 可操作的地震预测预报
- 家居色彩宝典 客厅篇
- 通天神箭:解读载人运载火箭
- 女人系列:美人SPA瑜伽(新版) 陈玉芬 9787543652606
- 正版书籍 世界科普巨匠经典译丛:浩瀚的宇宙(2016教育部推荐)