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Doug Stephens & Joseph... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: Figure 1 Publishing ISBN:9781927958810 商品编码:14647243632 包装:精装 外文名称:Reengineering Retail- ... 出版时间:2017-04-11 页数:256 正文语种:英语
Reengineering Retail: The Future of Sellin... 电子书 下载 mobi epub pdf txt
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图书介绍
☆☆☆☆☆
||
Doug Stephens & Joseph... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: Figure 1 Publishing ISBN:9781927958810 商品编码:14647243632 包装:精装 外文名称:Reengineering Retail- ... 出版时间:2017-04-11 页数:256 正文语种:英语
图书基本信息
Reengineering Retail: The Future of Selling in a Post-Digital World
作者: Doug Stephens;Joseph Pine;
ISBN13: 9781927958810
类型: 精装(精装书)
语种: 英语(English)
出版日期: 2017-04-11
出版社: Figure 1 Publishing
页数: 256
重量(克): 521
尺寸: 23.622 x 16.51 x 3.048 cm
商品简介
Since the release of Doug Stephens' first book, The Retail Revival, change in the global retail sector has accelerated beyond even the boldest forecasts. As predicted, online giants like amazon and Alibaba.com are growing at a dizzying pace. Hundreds of well-known brick and mortar retailers have closed their doors, and brands and retailers across categories are struggling to understand the shifting needs and expectations of a new consumer. Picking up where The Retail Revivalleft off, Reengineering Retailexplores the coming revolution in the global retail and consumer goods market, offering sales and marketing executives a roadmap to the future. Author and internationally renowned consumer futurist, Doug Stephens, paints a bold vision of the future where every aspect of the retail experience as we know it, will be radically transformed. From online to bricks and mortar, the very concept of what stores are, how consumers shop them, and even the core economic model for revenue, will be will be profoundly reinvented; changes sure to affect not only retailers large and small but any business with a stake in the global retail industry. Infused with real world examples and interviews with industry disruptors, Reengineering Retailillustrates the vast opportunities at play for bold brands and business leaders. Stephens' strategies will provide businesses with the foresight required to move quickly and effectively into the future.Reengineering Retail: The Future of Sellin... 电子书 下载 mobi epub pdf txt
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