Mid-Century Ads,20世纪中广告 英文正版广告品牌平面设计图书TASCHEN-so88
Mid-Century Ads,20世纪中广告 英文正版广告品牌平面设计图书TASCHEN pdf epub mobi txt 电子书 下载 2022
图书介绍
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Steven Heller 著
店铺: 善本图书专营店 出版社: Taschen ISBN:9783836556323 商品编码:10417052893 包装:精装 开本:14.5 x 4.1 x 20.1 cm 出版时间:2015-03-25 页数:720 正文语种:英文
Hardcover: 720 pages
Publisher: TASCHEN Gmbh; Reissue edition (25 Mar. 2015)
Language: English
ISBN-10: 3836556324
ISBN-13: 978-3836556323
Product Dimensions: 14.5 x 4.1 x 20.1 cm
Mad for ads: Advertising for the Space Age Gleaned from thousands of images, this book offers the best of American print advertising in the age of the "Big Idea." From the height of American consumerism, bold and colorful campaigns paint a fascinating portrait of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes capitalism of the Mad Men era. Digitally remastered for optimum reproduction quality, the ads burst with crisp fonts and colors, as well as a sexy sense of possibility, beguiling their audience to buy everything from guns to girdles, cars to toothpaste, air travel to home appliances. At turns startling, amusing and inspiring, this panorama of mid-century marketing is at once an evocative period piece and a showcase of design innovation and advertising wit. Text in English, French, and German
About the editor: Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and dozens of books.
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