【中商原版】营销管理 英文原版 Marketing Management 新版 第15版-so88
【中商原版】营销管理 英文原版 Marketing Management 新版 第15版 pdf epub mobi txt 电子书 下载 2022
图书介绍
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Philip Kotler 著
店铺: 中华商务进口图书旗舰店 出版社: Pearson ISBN:9781292092621 商品编码:24210395986
Marketing Management
作者:Philip Kotler、Kevin Lane Keller
出版社: Pearson Education Limited; Global ed (2015年4月26日)
平装: 802页
语种: 英语
商品尺寸: 27.5 x 21.5 x 2.6 cm
商品重量: 1.6 Kg
ASIN: 9781292092621
内容简介
For undergraduate and graduate courses in marketing management. The gold standard for today’s marketing management student. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices.
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The Fifteenth edition is fully integrated with MyMarketingLab and is updated where appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Also available with MyMarketingLab ? MyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
【中商原版】营销管理 英文原版 Marketing Management 新版 第15版 电子书 下载 mobi epub pdf txt
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