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Nigel Evans & David Ca... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: S t Titles ISBN:9780750648547 商品编码:1107743046 包装:平装 外文名称:Strategic Management f... 出版时间:2003-01-17 页数:412 正文语种:英语
Strategic Management for Travel and Tourism 电子书 下载 mobi epub pdf txt
Strategic Management for Travel and Tourism-so88
Strategic Management for Travel and Tourism pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
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Nigel Evans & David Ca... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: S t Titles ISBN:9780750648547 商品编码:1107743046 包装:平装 外文名称:Strategic Management f... 出版时间:2003-01-17 页数:412 正文语种:英语
图书基本信息
Strategic Management for Travel and Tourism
作者: Nigel Evans;David Campbell;George Stonehouse;
ISBN13: 9780750648547
类型: 平装(简装书)
语种: 英语(English)
出版日期: 2003-01-17
出版社: S&t; Titles
页数: 412
重量(克): 1056
尺寸: 24.892 x 18.6944 x 2.286 cm
商品简介
Strategic Management for Travel and Tourismis the must-have text for students studying travel and tourism. It brings theory to life by using industry-based case studies, and in doing so, 'speaks the language' of the Travel and Tourism student.Among the new features and topics included in this edition are: * international case studies from large-scale businesses such as Airtours, MyTravel and South West Airlines * user-friendly applications of strategic management theory, such as objectives, products and markets and strategic implementation, together with illustrative case studies, and longer case studies for seminar work and summaries* contemporary strategic issues affecting travel and tourism organizations, such as vertical integration and strategic alliancesStrategic Management for Travel and Tourismis a well-rounded book, ideal for all undergraduate and postgraduate students focusing on strategy in travel and tourism.Strategic Management for Travel and Tourism 电子书 下载 mobi epub pdf txt
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