New Food Product Development: From Concept...-so88
New Food Product Development: From Concept... pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Gordon W Fuller & 著
店铺: 澜瑞外文Lanree图书专营店 出版社: CRC Press ISBN:9781439818640 商品编码:1078388417 包装:精装 外文名称:New Food Product Devel... 出版时间:2011-01-18 页数:487 正文语种:英语
图书基本信息
New Food Product Development: From Concept to Marketplace
作者: Gordon W. Fuller;
ISBN13: 9781439818640
类型: 精装(精装书)
语种: 英语(English)
出版日期: 2011-01-18
出版社: CRC Press
页数: 487
重量(克): 861
尺寸: 23.622 x 15.748 x 2.794 cm
商品简介
About the Second Edition:
..". a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... a] should-have reference book for anyone involved in developing new food products working in or with the food industry."
-Journal of Product Innovation Management, Vol. 23, No. 3
See what's new in the Third Edition:
- Examination of modern marketing techniques such as neuromarketing technology, test market modeling software, and social network marketing
- Exploration of economic challenges and how to do more with less to combat rising food commodity prices and lower carbon footprint
- Cohesive overview of all aspects of new food product development technologies and advances
- In-depth review of techniques of new product development and simulated test markets
- Expanded discussion of the problems specific to product development for the food service industry
With new material highlighting the latest trends and science in marketing and electronic communication and their combined effect on market research, New Food Product Development: From Concept to Marketplace, Third Edition, describes stages of development in detail, beginning with sources of ideas and moving through development, final screening, and introduction into the marketplace. Drawing on his extensive experience in new food product development, the author outlines ways a company can organize for new product development and optimize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team, other company departments, and outside resources in the food product development process. A well-grounded, broad perspective in the fundamentals of the new food development process in industry, this new edition of a bestseller clearly delineates cost-effective best practices for bringing new products to market.
New Food Product Development: From Concept... 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 远方的茉莉花——中国的外来植物 花卉
- 叮叮峡谷旅行记-叮叮的冒险之旅
- 天气 【美】H迈克尔莫吉尔(HMichael Mogil)
- 恐龙 地球百科图书馆
- 自然辩证法概论(第2版/中医药研究生)
- 各国货币上的建筑故事
- 科学鬼才——燃料电池应用44例
- 正版国模型入门丛书:拼装飞机模型制作工艺(全彩印刷)9787512420298出版社:北京
- 40亿年的风雨历程—动物进化
- 七堂极简物理课
- WL-美国国家地理知识小百科:岩石和矿物-[美] 史蒂夫·托米塞克,[德] 卡斯滕·彼得,
- 飞碟谜团-破译天下谜团
- 恐龙时代的故事
- 楚辞选译(古代文史名著选译丛书)珍藏版 9787550624658
- 神奇的粒子世界/诺贝尔奖大师科普经典 (美)马丁纽斯·韦尔特曼(Martinus Velt