Creative Arts Marketing-so88
Creative Arts Marketing pdf epub mobi txt 电子书 下载 2022
图书介绍
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Brian Whitehead & Terr... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: Routledge ISBN:9781138213760 商品编码:18440734130 包装:平装 外文名称:Creative Arts Marketing 出版时间:2017-10-12 页数:344 正文语种:英语
图书基本信息
Creative Arts Marketing
作者: Brian Whitehead;Terry O'Sullivan;Catherine O'Sullivan;
ISBN13: 9781138213760
类型: 平装(简装书)
语种: 英语(English)
出版日期: 2017-10-12
出版社: Routledge
页数: 344
重量(克): 650
尺寸: 247 x 190 x 24 mm
商品简介
Creative Arts Marketing3rd edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.
With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioner's guide to industry best practice.
Extensively revised to reflect the dramatic changes to this industry, this edition integrates organizational and management issues, reflecting the marketing function's deeper involvement in broad organisational issues.
This fully updated and revised third edition features:
- Audience diversity and audience development
- The impact of digital technologies on the industry
- An exploration of the increasingly complex relationship between public and private funding for the arts
- Ethics and sustainability issues for arts marketers
- Cultural policy changes in the industry
Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.
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