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Seth Godin 著
店铺: 澜瑞外文Lanree图书专营店 出版社: POCKET BOOKS ISBN:9781416526667 商品编码:26994108299 包装:平装 外文名称:Permission Marketing 出版时间:2007-02-05
Permission Marketing 电子书 下载 mobi epub pdf txt
Permission Marketing-so88
Permission Marketing pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Seth Godin 著
店铺: 澜瑞外文Lanree图书专营店 出版社: POCKET BOOKS ISBN:9781416526667 商品编码:26994108299 包装:平装 外文名称:Permission Marketing 出版时间:2007-02-05
图书基本信息
Permission Marketing
作者: Seth Godin
ISBN13: 9781416526667
类型: 平装(简装书)
出版日期: 2007-02-05
出版社: POCKET BOOKS
重量(克): 180
尺寸: 20.1 x 13.8 x 1.7 cm
商品简介
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.Permission Marketing 电子书 下载 mobi epub pdf txt
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