战略规划的兴衰 英文Rise and Fall of Strategic Planning-so88
战略规划的兴衰 英文Rise and Fall of Strategic Planning pdf epub mobi txt 电子书 下载 2022
图书介绍
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Henry Mintzberg 著
店铺: 中华商务进口图书旗舰店 出版社: Pearson Education Limited ISBN:9780273650379 商品编码:22600520479 正文语种:英文
Rise and Fall of Strategic Planning
Author Henry Mintzberg
Format Paperback | 480 pages
Dimensions 156 x 230 x 28mm | 721.22g
Publication date 05 Mar 2003
Publisher Pearson Education
Limited Imprint FINANCIAL TIMES PRENTICE HALL
Language English
Illustrations note w. figs.
ISBN10 0273650378
ISBN13 9780273650379
内容简介
"My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg." Tom Peters
In this definitive and revealing history, Henry Mintzberg unmasks the process that has mesmerized so many organisations since 1965: strategic planning. One of the original management thinkers, Mintzberg concludes that strategy cannot be planned because planning is about analysis and strategy is about synthesis. That is why, he asserts, the process has failed so often and dramatically.
Mintzberg traces the origin and history of strategic planning through its prominence and subsequent fall. He argues that we must reconcieve the process by which strategies are created by emphasizing informal learning and personal vision. Mintzberg proposes new definitions of planning and strategy, and examines in unusual ways the various models of strategic planning and the evidence of why they failed. Reviewing the so-called 'pitfalls' of planning, he shows how the process itself can destroy commitment, narrow a company's vision, discourage change and breed an atmosphere of politics. In a harsh critique of many sacred cows, he describes three basic fallacies of the process - in that discontinuities can be predicted, that strategists can be detached from the operations of the organisation, and that the process of strategy-making itself can be formalized.
Mintzberg devotes a substantial section to the new role of planning, plans and planners, not inside the strategy-making process, but around it, in support of it, providing some of its inputs and sometimes programming its outputs, as well as encouraging strategic thinking in general.
This book is essential reading for anyone in an organization who is influenced by the planning or strategy-making process. It is also suitable for undergraduate and postgraduate students undertaking corporate strategy, strategic management and business policy courses.
作者介绍
Henry Mintzberg is Professor of Strategy and Organization and the John Cleghorn Professor of Management Studies at McGill University, Canada, and visiting Professor ar INSEAD, France.
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