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Daniel H. Pink 著
出版社: Penguin Publishing Group ISBN:9781594631900 商品编码:19616195 包装:平装 页数:272 正文语种:英文
#1 Wall StreetJournalBusiness Bestseller
#1 Washington Postbestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But sodo the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell?Is Humanoffers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind,?Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
—strategy + business
“A fresh look at the art and science of sales using a mix of social science, survey research and stories.”
—Dan Schawbel, Forbes.com
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."
—Bloomberg?
"Excellent…radical, surprising, and undeniably true."
—Harvard Business ReviewBlog
“Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Humanis chock full of stories, social science, and surprises…All leaders—at least those who want to ‘move’ people—should own this book.”
—Training and Development magazine
"Vastly entertaining and informative."
—Phil Johnson, Forbes.com
"Pink one of our smartest thinkers about the interaction of work, psychology and society."
—Worth
"A roadmap to help the rest of us guide our own pitches."
—Chicago Tribune
“Like discovering your favorite professor in a box…packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples… this book deserves a good, long look.”
—Publishers Weekly (starred review)
"An engaging blend of interviews, research and observations by [this] incisive author"
—The Globe and Mail
?
To Sell Is Human The Surprising Truth About Mov [平装] 电子书 下载 mobi epub pdf txt
To Sell Is Human The Surprising Truth About Mov [平装]-so88
To Sell Is Human The Surprising Truth About Mov [平装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Daniel H. Pink 著
出版社: Penguin Publishing Group ISBN:9781594631900 商品编码:19616195 包装:平装 页数:272 正文语种:英文
内容简介
#1 New York TimesBusiness Bestseller#1 Wall StreetJournalBusiness Bestseller
#1 Washington Postbestseller
From the bestselling author of Drive and A Whole New Mind comes a surprising--and surprisingly useful--new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than fifteen million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges:
Yes, one in nine Americans works in sales. But sodo the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell?Is Humanoffers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind,?Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extraverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book--one that will change how you see the world and transform what you do at work, at school, and at home.
作者简介
Daniel H. Pink is the author of four books, including the long-running New York Times bestsellers Drive and A Whole New Mind. His books have been translated into thirty-three languages and have sold more than a million copies in the United States alone. Pink lives with his family in Washington, D.C.,,精彩书评
"Full of aha!moments . . . timely, original, throughly engaging, deeply humane."—strategy + business
“A fresh look at the art and science of sales using a mix of social science, survey research and stories.”
—Dan Schawbel, Forbes.com
"Artfully blend(s) anecdotes, insights, and studies from the social sciences into a frothy blend of utility and entertainment."
—Bloomberg?
"Excellent…radical, surprising, and undeniably true."
—Harvard Business ReviewBlog
“Pink has penned a modern day How to Win Friends and Influence People... To Sell Is Humanis chock full of stories, social science, and surprises…All leaders—at least those who want to ‘move’ people—should own this book.”
—Training and Development magazine
"Vastly entertaining and informative."
—Phil Johnson, Forbes.com
"Pink one of our smartest thinkers about the interaction of work, psychology and society."
—Worth
"A roadmap to help the rest of us guide our own pitches."
—Chicago Tribune
“Like discovering your favorite professor in a box…packed with information, reasons to care about his message, how and why to execute his suggestions, and it's all accentuated with meaningful examples… this book deserves a good, long look.”
—Publishers Weekly (starred review)
"An engaging blend of interviews, research and observations by [this] incisive author"
—The Globe and Mail
?
前言/序言
To Sell Is Human The Surprising Truth About Mov [平装] 电子书 下载 mobi epub pdf txt
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