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店铺: 中国进口图书旗舰店 出版社: HarperCollins Publishers ISBN:9780062565235 商品编码:11243537726 页数:352
Competing Against Luck: The Story of 电子书 下载 mobi epub pdf txt
Competing Against Luck: The Story of-so88
Competing Against Luck: The Story of pdf epub mobi txt 电子书 下载 2022
图书介绍
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店铺: 中国进口图书旗舰店 出版社: HarperCollins Publishers ISBN:9780062565235 商品编码:11243537726 页数:352
详情信息:
Product Details 基本信息
ISBN-13 书号:9780062565235
Author 作者:Clayton M Christensen (Harvard Business School)
出版社:HarperCollins Publishers
Publication Date 出版日期:20161205
Shipping Weight 商品重量:0.34kg
Shipping Weight Language 语种:英语
pages 页数:352
Book Contents 内容简介
The foremost authority on innovation and growth presents a path breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy but are willing to pay premium prices for < p>How do companies know how to grow How can they create products that they are sure customers want to buy Can innovation be more than a game of hit and miss Harvard Business School professor Clayton Christensen has the answer A generation ago Christensen revolutionized business with his groundbreaking theory of disruptive innovation Now he goes further offering powerful new insights < p>After years of research Christensen has come to one critical conclusion our long held maxim that understanding the customer is the crux of innovation is wrong Customers don t buy products or services they hire them to do a job Understanding customers does not drive innovation success he argues Understanding customer jobs does The Jobs to Be Done approach can be seen in some of the world s most respected companies and fast growing startups including Intuit Uber Airbnb and Chobani yogurt to name just a few But this book is not about celebrating these successes it s about predicting new ones < p>Christensen contends that by understanding what causes customers to hire a product or service any business can improve its innovation track record creating products that customers not only want to hire but that they ll pay premium prices to bring into their lives Jobs theory offers new hope for growth to companies frustrated by their hit and miss efforts < p>This book carefully lays down Christensen s provocative framework providing a comprehensive explanation of the theory and why it is predictive how to use it in the real world and most importantly how not to squander the insights it provides < p>Competing Against Luck: The Story of 电子书 下载 mobi epub pdf txt
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