点击选择搜索分类
首页 - 烹饪/美食- 正文
☆☆☆☆☆
||
Chip Heath 著
出版社: Arrow Books ISBN:9780099505693 商品编码:19049299 包装:平装 出版时间:2008-02-01 用纸:胶版纸 页数:304 正文语种:英文 商品尺寸:19.3x12.7x2.29cm;0.16kg
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Made to Stick [平装] 电子书 下载 mobi epub pdf txt
Made to Stick [平装]-so88
Made to Stick [平装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Chip Heath 著
出版社: Arrow Books ISBN:9780099505693 商品编码:19049299 包装:平装 出版时间:2008-02-01 用纸:胶版纸 页数:304 正文语种:英文 商品尺寸:19.3x12.7x2.29cm;0.16kg
内容简介
What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.精彩书评
Starred Review.Unabashedly inspired by Malcolm Gladwell's bestselling The Tipping Point,the brothers Heath—Chip a professor at Stanford's business school, Dan a teacher and textbook publisher—offer an entertaining, practical guide to effective communication. Drawing extensively on psychosocial studies on memory, emotion and motivation, their study is couched in terms of "stickiness"—that is, the art of making ideas unforgettable. They start by relating the gruesome urban legend about a man who succumbs to a barroom flirtation only to wake up in a tub of ice, victim of an organ-harvesting ring. What makes such stories memorable and ensures their spread around the globe? The authors credit six key principles: simplicity, unexpectedness, concreteness, credibility, emotions and stories. (The initial letters spell out "success"—well, almost.) They illustrate these principles with a host of stories, some familiar (Kennedy's stirring call to "land a man on the moon and return him safely to the earth" within a decade) and others very funny (Nora Ephron's anecdote of how her high school journalism teacher used a simple, embarrassing trick to teach her how not to "bury the lead"). Throughout the book, sidebars show how bland messages can be made intriguing. Fun to read and solidly researched, this book deserves a wide readership. (Jan. 16)Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Made to Stick [平装] 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- BF-分子-牛津通识读本-菲利普·鲍尔 译林出版社 9787544765473
- 手术室护士规范操作指南/护士规范操作指南丛书
- 数学女孩2 费马大定理
- 叶天士晚年方案真本
- 揭秘垃圾-尤斯伯恩看里面
- 你该知道的真爱秘密 (美)芭芭拉•安吉丽思 9787507533200
- 权五吉老师讲述的 神奇的昆虫故事
- 女人由爱到恨,男人由好到贱
- 回家 9787030449658 谢立军-RT
- 【2018暑假读物】袁博动物小说新经典 棘龙生存记 袁博 著 北妇 吉林书店sj
- 中国未解之谜(精致图文版) 龚勋
- 胡希恕(第二版 )
- 揭秘垃圾-尤斯伯恩看里面
- 口腔种植关键技术实战图解(供口腔医师、研究生、进修生用) [Color Atlas of the Key Techniques in Implant Dentistry]
- 玛雅大预言