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Ellen Lupton,Jennifer Cole Phillips 著
出版社: Princeton Architectural Press ISBN:9781568989792 版次:1 商品编码:19272817 包装:平装 出版时间:2011-09-19 页数:184 正文语种:英文 商品尺寸:21.4x17.8x1.4cm
Graphic Design Thinking 英文原版 [平装] 电子书 下载 mobi epub pdf txt
Graphic Design Thinking 英文原版 [平装]-so88
Graphic Design Thinking 英文原版 [平装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
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Ellen Lupton,Jennifer Cole Phillips 著
出版社: Princeton Architectural Press ISBN:9781568989792 版次:1 商品编码:19272817 包装:平装 出版时间:2011-09-19 页数:184 正文语种:英文 商品尺寸:21.4x17.8x1.4cm
内容简介
Creativity is more than an inborn talent; it is a hard-earned skill, and like any other skill, it improves with practice. Graphic Design Thinking: How to Define Problems, Get Ideas, and Create Form explores a variety of informal techniques ranging from quick, seat-of-the-pants approaches to more formal research methods for stimulating fresh thinking, and ultimately arriving at compelling and viable solutions. In the style with which author Ellen has come to been known hands-on, up-close approach to instructional design writing brainstorming techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form. Creative research methods include focus groups, interviewing, brand mapping, and co-design. Each method is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Also included are discussions with leading professionals, including Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abott Miller, Christoph Niemann, Paula Scher, and Martin Venezky, about how they get ideas and what they do when the well runs dry. The book is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges.内页插图
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