点击选择搜索分类
首页 - 建筑- 正文
☆☆☆☆☆
||
Gary Vaynerchuck(加里·维纳查克) 著
出版社: HarperCollins US ISBN:9780061914188 商品编码:19004612 包装:精装 出版时间:2003-01-11 用纸:胶版纸 页数:256 正文语种:英文 商品尺寸:21.08x2.29x13.97cm
Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
The Thank You Economy[感恩经济] [精装] 电子书 下载 mobi epub pdf txt
The Thank You Economy[感恩经济] [精装]-so88
The Thank You Economy[感恩经济] [精装] pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Gary Vaynerchuck(加里·维纳查克) 著
出版社: HarperCollins US ISBN:9780061914188 商品编码:19004612 包装:精装 出版时间:2003-01-11 用纸:胶版纸 页数:256 正文语种:英文 商品尺寸:21.08x2.29x13.97cm
内容简介
The Thank You Economy is about something big, something greater than any single revolutionary platform. It isn't some abstract concept or wacky business strategy—it's real, and every one of us is doing business in it every day, whether we choose to recognize it or not. It's the way we communicate, the way we buy and sell, the way businesses and consumers interact online and offline. The Internet, where the Thank You Economy was born, has given consumers back their voice, and the tremendous power of their opinions via social media means that companies and brands have to compete on a whole different level than they used to.Gone are the days when a blizzard of marketing dollars could be used to overwhelm the airwaves, shut out the competition, and grab customer awareness. Now customers' demands for authenticity, originality, creativity, honesty, and good intent have made it necessary for companies and brands to revert to a level of customer service rarely seen since our great-grandparents' day, when business owners often knew their customers personally, and gave them individual attention.
Here renowned entrepreneur Gary Vaynerchuk reveals how companies big and small can scale that kind of personal, one-on-one attention to their entire customer base, no matter how large, using the same social media platforms that carry consumer word of mouth. The Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won't be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit in today's markets.
Filled with Vaynerchuk's irrepressible candor and wit, as well as real-world examples of companies that are profiting by putting Thank You Economy principles into practice, The Thank You Economy reveals how businesses can harness all the changes and challenges inherent in social media and turn them into tremendous opportunities for profit and growth.
作者简介
Gary Vaynerchuk is a serial entrepreneur who has revolutionized the way people look at interacting with their communities. While building his family's local liquor store into a national industry leader, he observed the extraordinary potential of what he has dubbed the Thank You Economy. As a consultant, he introduced those same principles into the business world at large, with successful applications in sports, consumer packaged goods, and retail. Askmen.com named Gary to its list of the Top 49 Most Influential Men of 2009, and he was included in BusinessWeek's list of the Top 20 People Every Entrepreneur Should Follow.前言/序言
The Thank You Economy[感恩经济] [精装] 电子书 下载 mobi epub pdf txt
电子书下载地址:
相关电子书推荐:
- 文件名
- 世界著名的100个海洋神话传说/图说海洋
- 笛卡尔思辨哲学
- (青少年“海洋梦”系列丛书)海立云垂——海洋工程与海港 “海洋梦”系列丛书编委会
- 梁启超修身三书:曾文正公嘉言钞
- 穿越平行宇宙 穿越平行宇宙
- 【XH】 纺织-古老技艺的方法.样式和传统
- {RT}物种战争之化学武器-徐景先 中国社会出版社 9787508749136
- 楼兰古国大冒险(2谍影重重)/探险家彭绪洛人文探索系列
- 正版书籍 新书--科普大讲坛——探索人体奥秘,关爱生命健康
- 古希腊铭文辑要(国家哲学社会科学成果文库)
- 正版书籍 世界科普巨匠经典译丛:地球的故事(2016教育部推荐)
- 趣味数学谜题 别莱利曼
- 大师说化学:理解世界必修的化学课
- {RT}209种常见花草图鉴-陈长伟 壹号图编辑部 凤凰含章出品 江苏科学技术出版
- (青少年“海洋梦”系列丛书)凌波踏浪——航海设备与舰只