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Richard Ed Sharp & Byr... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: Oxford University Pres... ISBN:9780195573565 商品编码:1098501809 包装:精装 外文名称:How Brands Grow- What ... 出版时间:2010-04-12 页数:246 正文语种:英语
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
How Brands Grow: What Marketers Don't Know 电子书 下载 mobi epub pdf txt
How Brands Grow: What Marketers Don't Know-so88
How Brands Grow: What Marketers Don't Know pdf epub mobi txt 电子书 下载 2022
图书介绍
☆☆☆☆☆
||
Richard Ed Sharp & Byr... 著
店铺: 澜瑞外文Lanree图书专营店 出版社: Oxford University Pres... ISBN:9780195573565 商品编码:1098501809 包装:精装 外文名称:How Brands Grow- What ... 出版时间:2010-04-12 页数:246 正文语种:英语
图书基本信息
How Brands Grow: What Marketers Don't Know
作者: Richard Ed. Sharp;Byron Sharp;
ISBN13: 9780195573565
类型: 精装(精装书)
语种: 英语(English)
出版日期: 2010-04-12
出版社: Oxford University Press, USA
页数: 246
重量(克): 603
尺寸: 23.368 x 16.002 x 2.286 cm
商品简介
This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contrary to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
How Brands Grow: What Marketers Don't Know 电子书 下载 mobi epub pdf txt