全球化时代的中国篮球--治理市场与文化 9787520309240-so88
全球化时代的中国篮球--治理市场与文化 9787520309240 pdf epub mobi txt 电子书 下载 2022
图书介绍
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黄福华 著
店铺: 广影图书专营店 出版社: 中国社科 ISBN:9787520309240 商品编码:29623890681 包装:平装 出版时间:2017-10-01
基本信息
书名:全球化时代的中国篮球--治理市场与文化
定价:86.00元
售价:64.5元,便宜21.5元,折扣75
作者:黄福华
出版社:中国社科
出版日期:2017-10-01
ISBN:9787520309240
字数:256千字
页码:284
版次:1
装帧:平装
开本:16开
商品重量:0.4kg
编辑推荐
内容提要
目录
Chapter 1. Introduction
1.1 Globalization and Sport in China
1.2 Research Aim and Objectives
1.3 Thesis Structure
Chapter 2. Theorizing the Global-Local Nexus
2.1 Introduction
2.2 Definition of Globalization
2.3 Globalization and Sport
2.4 Grobalization/Glocalization Theory and Sport Studies
2.5 Theoretical Framework and Research Questions
2.6 Conclusion
Chapter 3. Methodology
3.1 Introduction
3.2 Ontology and Epistemology
3.3 Methodological Considerations
3.4 Research Methods
3.5 Reliability, Validity, and Ethical Considerations
3.6 Research Design
3.7 Conclusion
Chapter 4. Historical Overview
4.1 Introduction
4.2 Development of the NBA
4.3 Sport Development in the PRC
4.4 Conclusion
Chapter 5. Globalization and the Governance of Chinese Basketball
5.1 Introduction
5.2 The Grobalization of the NBA and the Internationalization of Basketball
5.3 Glocalization and the Professionalization of Chinese Basketball
5.4 Conflicting Globalization: A Professional Sports League with Socialist Characteristics
5.5 Conclusion
Chapter 6. Globalization and the Chinese Basketball Market
6.1 Introduction
6.2 Grobalization and the NBA's Chinese Marketplace
6.3 Glocalization and the Emergence of an Indigenous Basketball Market
6.4 McDonald's or Shanghai Food
6.5 Conclusion
Chapter 7. Globalization and Chinese Basketball Culture
7.1 Introduction
7.2 Grobalization and the NBA's De/reconstruction of Chinese Basketball Culture
7.3 A Resistant Voice from Above: The Nation's Culturalization of Chinese Basketball
7.4 A Resistant Voice from Below: the Grassroots' Ethos and the Glocalization of Chinese Basketball Culture
7.5 Conclusion
Chapter 8. Conclusion
8.1 Research Findings
8.2 Contribution to Theory
8.3 Research Limitations and Remendations
Appendices
Interview Schedule A
Interview Schedule B
Interview Schedule C
作者介绍
文摘
序言
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